SARASOTA REAL ESTATE
"Making your priorities mine."
Serving Sarasota & Manatee Counties
with Pride.

The Selling Process
1. Defining a need to sell my home
There must be reasons that are motivation to you for selling your home. It's a good idea to put those reasons down on paper. Along with that, write down what you expect to accomplish through this process. Do you hope to gain space? Are you looking to downsize? Perhaps you're moving to a new city because of your job?
Divide your goals into long and short term goals.
By applying skilled knowledge, your Realtor will be able to help you identify how the specific variables will be realized in your market and set a realistic time frame in which you can realize these goals.
2. Choosing a pricing strategy
A lot of things need to be taken into consideration at this point. There's the local market, comparable sales and the condition of your home.
You should consult with your Realtor at this point to determine the best selling price of your home because your Realtor will have a more subjective sense of the market value.
It can be difficult for sellers to maintain their impartiality when reaching this step. If you initially set a fair market value for your home you will avoid a lot of problems such as: the length of time your home is on the market. So be realistic with the asking price.
3. Preparing Your Property
The majority of us do not keep our homes in 'showing' condition and there is a difference. Our 'stuff' multiplies, it breaks, becomes dull, and wears out. You will have to make the time to clean out the clutter, fix the things that have broken, polish up and maybe even replace some items in order to get it ready for the public. Remember that how your home looks will have a huge influence on:
You usually get one chance to make a first impression and that first impression is the one that counts. Let your Realtor help you with placing fewer barriers betweeen the buyer and the true attraction of your home.
4. Institute a Marketing Strategy
Once your home is ready you will want to institute a marketing strategy and you should discuss this with your Realtor. There are numerous ways to get the word out that your home is for sale and a few of these are: a yard sign, flyers and direct marketing. But there is a lot more to marketing a home that just these items especially if your are in a buyer's market.
One thing to keep in mind is that the first 3 to 8 weeks your home is on the market is the most crucial and your marketing strategy should be in line with this time frame.
5. Negotiating An Offer
Key point here is win-win. Most offers do require some negotiations and your Realtor is well versed on all of the legalities of the contract and will have the responsiblity of protecting your best interest throughout the negotiation process. Your Realtor should have a thorough understanding of the contract, be able to tell you what you would net from the sale and which areas will be easiest to negotiate.
Your Realtor will try to find out as much about the buyer as possible and this is important to know because it can define their motivation for buying.
Here are some items you may have to negotiate:
5. Finding the Vendors You Need
Your Realtor will inform you of all the procedures that will be involved in order to successfully proceed forward and reach a closing.
Your Realtor will coordinate things and keep you informed of the results. If all the procedures return satisfactory results you will continue forward. If a problem arises, that will determine your next step, depending on the terms set forth in the contract.
Some of the vendors that will be used will be:
If all is proceeding according to plan, your Realtor will be reminding you of the final walk-thru that the buyers will be making a day or so before closing, to ensure that repairs and such have in fact been done and the cancelling of the local services such as electricity, cable, phone, etc.
7. The Pre-Close, The Close, The Post-Close
Your Realtor will be in close contact with whomever is closing the transaction and a couple days before the closing, will verify with them that all the documents are in order. This helps to ensure that the closing will take place on the date and time planned.
The most important thing to remember for the closing is to be there and be on time. The entity handling the closing will tell you when you should come and often times it may be later than the buyers need to be there because they usually have loan documents to sign which can take some time.
The post-close . . . Shake hands, turn over the keys and say: CONGRATULATIONS!